Kathleen Lawson sitting on a cream sofa, smiling and reading a red and white book titled "12 Year" in a room with white walls, abstract artwork, a colorful patchwork pillow, and a green potted plant.

YOUR LIFE. YOUR BUSINESS. ALIGNED | STARTS AT $6,000

The CEO Blueprint


A 6-Month Strategic Partnership to Launch, Rebuild, or Reinvent Your Business

If my Close the Gap program is a sprint, this program is a marathon.

Whether you’re stepping out of corporate or already running your business and dusting yourself off after a rough start, you don’t need another mindset guru or “crash course.” You need a strategic partner who helps you shoulder the load of building a business that actually works — for your goals, your energy levels, and real life.

Over 6 months, we’ll review your offers, pricing, map out better operating systems, and build a foundation to give you the freedom you wanted when you started this journey.

No more trial and error or spinning out in frustration. No more second-guessing yourself. Just smart, strategic moves and steady momentum towards your goals.

This isn’t about launching fast — it’s about launching well. And this time, you won’t be doing it alone.

Let’s Build Your Business

YOU DON’T NEED A BUSINESS GURU. YOU NEED AN EXPERIENCED GUIDE.

“You’ve done the courses. You’ve tried the templates. You’ve bootstrapped, Googled, and white-knuckled your way through building a business that kinda works — but doesn’t feel good right now.

What you need now isn’t more advice. You need a calm, capable partner who helps you see the big picture, troubleshoot what’s not working, and move forward with a plan custom-made just for you.

The CEO Blueprint is the place where your business finally gets the structure it’s been waiting for and you get the steady support you’ve been missing.

THE CEO BLUEPRINT. A PARTNERSHIP THAT CHANGES EVERYTHING

Clarity, Structure,

and Support

All in One Place

Start with the Big Picture

We’ll kick things off with a full audit of what’s working, what’s not, and what needs to change. You’ll define what success really looks like — and we’ll map out a plan to get you there, step by step.

Build Your Systems

+ Offers Together

We’ll refine or create your core offers, organize your business back end, and set up systems that help your business run smoother — without every decision coming down to you. You can be profitable and take a vacation!

More Support

Between Sessions

You’ll have access to me between sessions (using the messaging app Voxer) because running a business doesn’t only happen on Tuesdays at 10am. You’ll never be on your own wondering,
“What do I do next?”

Success Stories

WHAT IS THE INVESTMENT & TIME COMMITMENT

6 Months of 1:1 Strategy & Support | Starts at $5,000

You’ve tried figuring it out on your own — and you’ve gotten this far. But “figuring it out” shouldn’t feel this hard and lonely. This six-month private partnership is built for business owners who are ready to move forward with focus. We’re not throwing more ideas at you — we’re putting the right ones into action.

You’ll have weekly, strategic support to make smart decisions, clear plans, and meaningful progress — without second-guessing every step. You won’t just walk away with a better business. You’ll leave with more clarity, confidence, and calm — because finally, someone’s in your corner for the long haul.

    • Custom game plan and strategic review session to kick things off

    • Goal breakdowns that keep those big ideas doable and moving forward

    • 6 months of weekly one-to-one calls to plan, prioritize, and problem-solve

    • Clear, simple next steps delivered after every session — no more spinning

    • Voxer app access to Kathleen between calls (Mon–Thurs) for quick questions, brainstorming about roadblocks, and supporting you as you work on your list

Take the Next Step
A woman with wavy brown hair and light makeup smiling while sitting at a wooden table in a bright room with large windows, wearing a white sleeveless top, a gold watch, and rings.

REAL CLIENTS. REAL STRATEGY. REAL WINS.

From Scratch to Fully Booked

  • Stephanie Mateus, an architect and interior designer, moved to a new city with no network and a dream of starting her own business. Juggling two kids and a surprise PTO presidency, she felt discombobulated, overwhelmed, and unclear about where to go or how to get there.

  • Over six months, Kathleen walked Stephanie through the entire process of building her business from the ground up. Together, they defined her services, created systems for every phase of her client work, and implemented a marketing and networking strategy. They even began with CEO routines to tame her chaotic schedule, giving her room to think and plan like a CEO.

  • Today, Stephanie is fully booked, proactive with her time, and confident in her next steps. She’s in control of her schedule, knows how to manage her projects and networking, and feels empowered, purposeful, and capable of building the business she envisioned.

More Case Studies

Frequently Asked Questions

  • Yes, if you want results that stick. Real change doesn’t happen in a single session. This isn’t about a quick win, it’s about shifting how you run your business for good. The six-month container gives us the time and space to move through strategy, systems, and implementation, without rushing or burning you out.

  • You’ll finally feel like you’re running your business, not constantly reacting to it. Clients often come out of this incubation period with offers that are easier to deliver with better margins, smarter systems, more confidence in their decision-making—and, most importantly, more time and energy. We’re building something sustainable here.

  • Absolutely — because this isn’t about plugging your work into someone else’s system. It’s about building a structure around your business that actually fits.

    Over the years, I’ve helped launch everything from an interior design firm to a psychic coaching practice — and guided service-based pros like social media managers, copywriters, therapists, photographers, digital ad agencies, and designers toward businesses that work better for them.

    If you’re a solo entrepreneur (or on your way to hiring help), and your work depends on clarity, focus, and follow-through, we can make this work for you.

    No business is too niche or too messy. You bring the vision — I’ll help you shape it into something sustainable.

  • This isn’t a course or a group program. This is high-touch, personalized support. We meet weekly. You have direct access to me between sessions. You’ll never be left trying to figure it out on your own or wondering what to do next. And if life throws a curveball? We adjust, together.

  • You won’t. This isn’t about hustling harder—it’s about doing the right things at the right time. We build the plan around your life, your energy, and your real capacity. The entire point of this work is to help you stop feeling behind all the time.


  • By the end of our work together, you’ll have a clear strategy, strong systems, and the confidence to keep moving forward. Some clients feel ready to fly solo. Others choose to extend or shift into a maintenance package. Either way, you’ll leave with tools—and results—you can count on.

A stylized lowercase letter 'k' in red color.

You Don’t Have to Build It Alone

You’ve got the vision — now let’s make sure you have the support to bring it to life. Whether you’re just starting out or building momentum, we’ll create the systems, structure, and strategy to help you grow with confidence.

Schedule your free consult — and take your next step, on purpose.

Book A Consultation